This past weekend, I had the pleasure of speaking at SoFabCon, the Social Fabric Conference, in NorthWest Arkansas. Kim Vij and I discussed how to build your community through Pinterest, and how to monetize in the process. While our presentation went really well, we didn’t have enough time to really delve into all of the great resources for Pinterest success. There are so many ways to prosper on Pinterest, and these are some of the best resources that Kim and I use to work with clients, brands, and for our own community.
~ Use hashtags #pinoftheday #pinchat #pinterest #pinspiration to promote your pins (and the pins of other bloggers) on various social media platforms. The #pinoftheday hashtag does really well on Google+.
~ Wondering what your most pinned blog posts are? Go to http://pinplugins.com/pincount and plug in your blog posts to get exact pin counts. Be sure to look at the number at the bottom of the screen, not the top.
~ Take advantage of the Pinterest Analytics. Once a month, you should export your analytics, or do screen shots of your 30 days stats, like your impressions and visitors. This will help to show your progress on pinterest, and give you free graphics to show to brands and clients.
~ Featuring a brand in one of your pins, but you aren’t officially working with them? Always tag them in the pin. That may lead to a future relationship via Pinterest or in a campaign.
~ Leave comments! This is an very under-ultized way of advertising your Pinterest page and connecting with your community. Pinterest sends the pinner an email when you comment on their pins, or their re-pin of your pin.
~ Review the acceptable use policy on Pinterest to find out the proper ways to monetize, whether it’s working with a brand via paid pins (which isn’t allowed) or by adding affiliate links to your pins (which is).
~ Lastly, YOU are the expert. Remember that all that you already know about Pinterest just might be way more than a brand may know. Never underestimate or under-value your knowledge.
Kim, my co-presenter, will be writing an in-depth article about our session where she’ll highlight even more key take-aways. Be sure to visit her blog, The Educators’ Spin On It, for more information.