Disclaimer: As a member of the #CapriSunCrew, I was invited to an all expenses paid immersion event. All opinions and experiences are my own.
We all have our summer staples. They’re those treats, traditions, or everyday favorites that our kids and we enjoy during the warmer months. Since I was young, Capri Sun has been one of those staples. I remember having them during summer parties and family barbecues with my cousins, jumping through the sprinklers and playing freeze tag. To me, Capri Sun* equals summer. That’s why I was so honored to be asked to be part of the #CapriSunCrew this summer!
A few weeks ago, I was invited to Kraft Headquarters, outside of Chicago, Illinois, to learn about Capri Sun’s new brand innovation. It was an amazing immersion event where we not only learned about the whole Capri Sun product line, but about other Kraft favorites. We visited the test kitchens and enjoyed a lovely lunch with one of the best chicken and feta dishes I’ve ever had. That Greek Chicken with Mediterranean Vegetables had me wanting to eat my weight in feta!
Of course, we had our fill of Capri Sun, as well. I love that Capri Sun has been listening to moms from the beginning. Just recently in 2014, they took a cue from moms and dads and introduced a pouch with a clear bottom, so parents could see the goodness of no artificial colors, flavors, or preservatives. Capri Sun juice drinks offer wholesome varieties made with natural flavors and real fruit juice, which can serve as a great alternative to soda and other beverages.
In February of 2015, Capri Sun began a product renovation that included replacing High Fructose Corn Syrup in its original line of Capri Sun juice drink! This was such a big announcement, and the picture of the new packaging that I put on the 4 Hats and Frugal Facebook Page caused such a frenzy. Parents who grew up with Capri Sun have been waiting for the removal of High Fructose Corn Syrup, so they could feel comfortable serving one of their favorite drinks to their own children. I have to say, my own husband was stoked about this announcement, since he loved Capri Sun as a child, and wants our kids to have the same love of this summer staple.
Throughout the summer, the #CapriSunCrew will share how Capri Sun is a staple for our summer fun. We’ll also talk about Capri Sun’s new communication platform, Push Play, in which Capri Sun is the catalyst for fun, active and creative “play.” Have you seen the new Capri Sun Push Play commercials yet? My kids have, and they can’t wait to get outside, build obstacle courses, and soak up some sun with their friends!
Our family can’t wait to bring you along with us as we take on summer, and include Capri Sun drinks in the mix. We’re going to have a blast!
*This product 13g of sugars; leading regular juice drinks 22g sugars per 6fl oz serving