Imagine with me for a minute: we wake up one morning, and all social media ceases to exist. I know. I KNOW. Scary, right? What would happen if Facebook was gone? If we couldn’t tweet to our favorite bloggers, celebrities or brands? The world would end, right? Well, maybe, but I think we would have to default back to where it all started: the email.
Your email is important to a blog, especially if you visit it frequently. The best blogs offer you a chance to subscribe to their newsletter (my sign-up is right at the top of this blog), because we know that adding you to our email community is essential to the continuation of our websites. If you trust us enough to give your email, we know that we must keep it safe and only use it to give you the best quality content available.
As a business or brand, we need to enlist in reliable email marketing. Your time should be important to us, even when you click open an email. The way we can ensure that our subscribers can trust what we send to them is by partnering with companies like AWeber.
I recently visited AWeber and was so impressed with how they operate, how much they care about their clients and each person on their clients’ email lists. No matter what type of blog you have, email marketing can help you grow your audience and convert readers into loyal followers and customers! AWeber has been helping businesses grow with email since 1998. And with over 99% deliverability, gets our messages where they need to be: in your inbox.
AWeber product features that I love, and that benefit the blogger community are:
Blog broadcasts – no matter what blog software you use, AWeber has you covered. Its RSS to email feature is available for any blog with an RSS feed. So it’s easy to keep readers up-to-date on everything they need to know about my blog and/or business.
AWeber autoresponder – automated email marketing that frees up time and keeps my readers engaged. Note: AWeber is the original (very first) autoresponder. How cool!
Customer Service – Have a question? Need some guidance? AWeber’s team is here to help you along the way. I visited their headquarters on a Saturday, and saw employees eagerly helping customers. Live support 8am-8pm ET Monday to Friday and 9am-5pm ET on Saturdays and Sundays. They also offer free live webinars, video tutorials and a knowledge base chocked full of education tips and ideas to help you get your campaigns started off right.
AWeber is also a sponsor of the Build Your Influence Summit, which is a wonderful partnership. The Build Your Influence Summit is geared towards bloggers and entrepreneurs looking to successfully grow their influence, by developing skills needed to grow their audience and cultivate relationships with brands and other entrepreneurs. Since AWeber is vested in helping online businesses stay connected to their email communities by cultivating that relationship, it only makes sense that they would be involved with Build Your Influence.
As bloggers, we have to invest more time into our email community. As readers, you should be excited to add your email to a bloggers subscription service, especially if you enjoy their content. By working with amazing companies that share these views, like AWeber, we can make sure that if the social media apocalypse ever happens, we’re still ready to connect.