Today is a magical holiday in our household. May the 4th (be with you) is ever Star Wars fans’ favorite day, besides the days we get to see a new Star Wars film. This May the 4th (be with you) is even more special. On this holiday, we get to roar for change.
Lucasfilm and Star Wars: Force for Change today announced Roar For Change, a global challenge in support of UNICEF. The initiative invites fans and families to share their own version of Chewbacca’s iconic roar. For each public post, like, or share on Facebook, Instagram or Twitter that includes #RoarForChange between May 3 – 25, 2018, Star Wars: Force for Change U.S. will donate $1 to UNICEF USA, up to $1 million. Funds will be used to support UNICEF’s lifesaving work for children around the world.
Fans can share their best Chewbacca impersonation, don a voice-changing Hasbro’s Electronic Chewbacca mask, or create a Dubsmash using one of Chewbacca’s best-known roars from the Star Wars saga, which will be hosted on the app’s homepage for the duration of the campaign.
Partners from across the Star Wars galaxy have joined forces to celebrate the initiative. LEGO is taking to the streets of New York with the first-ever Brick Millennium Falcon pedicab to promote Roar for Change and give fans the chance to roar alongside Chewbacca himself in Bryant Park on May 4. Hasbro and Funko each met the challenge to Roar for Change and created celebratory videos to help unlock the donation to UNICEF.
This initiative hits home for our family, since we are raising 3 children who we want to keep safe, fed, and thriving. That’s not always the case for the rest of the world.
Nearly one in four children worldwide are severely malnourished. UNICEF is working in 190 countries and territories to defend children’s rights and, among other issues, help address malnutrition. On behalf of Star Wars: Force for Change, funds unlocked through this campaign will help UNICEF to provide Ready-to-Use-Therapeutic Food packets to children suffering from malnutrition, helping them to have a chance at a brighter future.
So, put on your chewbacca mask, and join the #RoarForChange challenge! You can view the launch video HERE.
SOLO: A Star Wars Story arrives in theaters on May 25th, and advanced tickets are on sale now!