It’s no secret that I have 2 wonderful, healthy children. But one aspect of their growth I may not have discussed is that they are both formula-fed babies. I was able to breastfeed them both for the first few months of their lives, but due to medical reasons, I had to stop around their 3rd and 2nd month, respectively.
This is why I am so grateful for good quality baby formula. I have to admit with our Son, I was convinced that the brand name, expensive formulas were the best for him and exceeded our budget in order to get him top notch nourishment. Store brand formulas were a no-no and I was so convinced that they were sub-par; I mean, that’s what all the name brand formulas were telling mothers, so it must be true, right? By the time our little girl came around, I knew better.
Recently, Store brand infant formulas won a major victory when a U.S. Circuit Court upheld a $13.5 million false advertising claim against Mead Johnson, the makers of Enfamil. Mead Johnson had been publishing false advertisements stating that their product was superior to store brand formula. The truth is, because of strict laws, all formula needs to provide the same nutrients to babies, whether it’s a store or name brand.
Why is this a win for frugal parents? Store brands are obviously more budget-friendly than most name brands. As parents, we want to offer the best of everything to our children, and that includes what they ingest. Thanks to this ruling, we know that we can stick to a budget by buying the store brand and still give our children all that is required for them to grow and be healthy.
more information can be found on Business Week.
Do any of you parents give, or gave, formula to your children? Were you customers of store brands or did you feel the need to be brand loyal?