Play is serious business around our home. With every baby we’ve welcomed into our family, my husband and I have been eager to encourage them to play. We even take time to play with them, especially when they are really little. Childhood development though play is something that we seemed to take to like ducks to water. It could have been because we were kids ourselves when we had our first child, but it is still important to us.
When Toys”R”Us asked me to share their new partnership with Save The Children with you, I jumped at the chance. Not only have they paired with one of the most amazing organizations (Save The Children is a nonprofit committed to ensuring all U.S. children have a healthy start), but they are starting a new campaign as part of their partnership: #PlayWithPurpose.
The #PlayWithPurpose campaign is designed to support Save the Children’s early childhood development programs, which help children in some of America’s most underserved communities thrive. To further assist families, Toys”R”Us will provide Save the Children with “play packs” filled with toys that build key skills and encourage socialization, along with informational materials to educate parents on the benefits of engaging with their children during play.
Did you know?
If you’re a parent like us that knows the importance of playtime with little ones, hop into the #PlayWithPurpose Twitter chat on Tuesday, March 29th at 2pmEST. Toys“R”Us and Save the Children will host the chat with Judie Jerald, Senior Advisor for Early Childhood Education Policy at Save the Children Action Network, using #PlayWithPurpose, to discuss the campaign, importance of play, and ways caregivers can engage little ones during this critical time in their development. I’m hoping to pop in and learn a few new ways to get our Baby Frugal even more active during play time (is that even possible?).
Toys”R”Us is also encouraging its customers to visit ToysRUs.com/PlayWithPurpose to learn more about this program, and make a donation through April 24th. Donations will support Save the Children’s early childhood development programs, which help children in some of America’s most underserviced communities thrive. So, be sure to give them a visit and learn how you can help kids in need.
This post is sponsored by Toy”R”Us.
